Excelsior Milano is a unique shopping destination, an exclusive and innovative luxury department store designed by star architect Jean Nouvel and Vincenzo de Cotiis, who transformed a former Milanese cinema into an innovative fashion hub

Spanning seven floors, it is defined by a contemporary and eye-catching design featuring artsy video installations that show a sophisticated lifestyle journey through the worlds of fashion, high-tech, gadgets and fine foods.

Excelsior’s sprawling fashion assortment, instead, is conceived by retail guru Antonia, the driving force behind the trendsetting Milan-based Antonia boutique, who works her vision, inventiveness and passion on the fashion floors. Here, her innovative formula becomes a container of ideas for which a variety of brands offer round-the-clock dressing through a selection divided by style and look rather than by brand. Prices vary from basic to high fashion. Also of note are the exclusive high-profile collaborations between designers/celebrities and sportswear brands such as Nike, Puma and Adidas.