EXCLUSIVE: THREE TOP EMERGING KOREAN BRANDS

FLEDGLING STARS

Three of Korea’s most sought-after fledgling brandsBlindness, Fleamadonna and Pushbutton – have landed exclusively at Excelsior Milano, ready to woo the most discerning fashionistas and style setters.

Designed by couple Shin Kyu and Ji Sun, Seoul-based Blindness was among the semi-finalists for the LVMH Prize. Their new spring collection was inspired by the life story of Einar Wegener in the movie "The Danish Girl." The concept that beauty transcends the genders and a contemporary sexuality defined their aesthetic throughout the seasons, this time interpreted with the use of beads and button details to emphasize the silhouette of the neck, the waist and the leg for a laid-back elegance. Other highlights? Exaggerated sleeves, slouchy tops over skinny trousers, mesh layers, fluids silks and bias-cut gingham.  

Fleamadonna was launched in 2007, its name meaning Prima-donna, the opera’s first female singer and a mirror of the brand’s aura. The philosophy here are clothes for a woman who loves herself with an off-beat and vintage-inspired energy. The Spring line-up was inspired by a summer trip to sunny L.A. with a joyful range of breezy sheer and ruffled dresses, colorful swimsuits, chiffon wraps and slit flared pants.

Founded by Seung Gun Park in 2003, Pushbutton strives to create wearable clothes with an artsy bent. Known for his youthful, lively and whimsical street-inspired pieces, Park’s spring effort revealed pretty dresses in sweet sherbet hues, strong tailoring, skinny pants and bi-color platform booties.

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