NOW NEW: NEW STYLES BY RIHANNA FOR PUMA

STREETSTYLE REGALIA

In part fueled by the relentless creative whim of Rihanna, its Creative Director and ambassador, Puma continues full steam ahead with 2016 sales significantly on the upswing. And now the hot music star has injected a dose of sexy glitz into her latest FENTY Puma by Rihanna collection, a delectable mash-up of 18th century French Rococo and Neoclassical flair with lots of streetwear muscle. To wit, a crop of head-turning slides with an oversized statement bow elevate lounge and poolside gear to new levels while the bow sneakers are a femme fatal hybrid of Puma’s iconic Trinomic runner. And still, the Puma lace-up heel in premium leather, or a strappy sneaker stiletto, gives you the license to be bad and go bold. All the styles are served up in gentle shades of white, pink, olive and lavender.

“It’s as if Marie Antoinette went to the gym,” says Rihanna of her latest effort. “I can’t wait for everyone to wear it their own way, to mix-and-match and represent their FENTY x PUMA favorites in their everyday style.”

Unmistakably Rihanna, the collaboration between the mega star and the German sports giant harnesses a revolutionary vibe, decades of sporting innovation and the star’s haute fashion style.

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