Tapping into its performance heritage, Puma has refreshed its running-inspired line-up with contemporary and functional styles crafted with modern technologies that offer a street-ready look for round-the-clock agendas. In this vein, the German sportswear giant has amped up its sports-driven streetwear range with new and innovative styles, starting with the TSUGI silhouette.

The first to drop is the TSUGI SHINSEI in black and white. Always at the forefront in seeking alternative closures, Puma has developed a unique lacing concept for which by pulling the laces along the lateral and medial side of the foot, the wearer is assured the right amount of fit. The Tsugi Shinsei also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit. In short, function mixed to a unique minimal and ultra-modern aesthetic.

Overall, all the new Tsugi designs wink at the sensibilities and functionalities of Japanese design. Tsugi, or “next” in Japanese, epitomizes a fusion of modernity, technology and tradition that further highlights Puma’s long-standing commitment in pushing the boundaries of innovation. The founding principles of Tsugi also define the future direction of the Brand.

PUMA injected its most innovative running cushioning technology, the IGNITE FOAM, into this range. Strategically placed under the foot-bed, Ignite offers ideal flexibility, now also available to sneakerheads looking for the latest high-tech streetwear solution.