IN FOCUS: SO.YA EYEWEAR S/S 2017
Entirely hand made in Italy, SO.YA is the brainchild of eyewear designer Matteo Pontello whose key values and attention to details have turned the brand into a hot ticket among discerning fashionistas. Or, to use an in-house description, So.Ya is “vertical connection,” a payoff that unites the brand’s defining codes – creativity, beauty and intuition – symbolized by a triangle.
This relatively young project is characterized by iconic elements, bold shapes, contrasting colors and quirky finishes. For spring, the range incudes So.Ya’s signature marbleized effects, silver metal frames with tonal lenses for a total icy look and chunky high-bridge styles in black acetate.
Pontelli’ aesthetic is inspired by Scandinavian design and a Japanese aesthetic that he mixes with a quintessential Italian touch. If SO.YA is a play on the words “So Yes,” should you feel guilty in splurging for a pair, the answer is “So What.”