IN THE SPOTLIGHT: HERON PRESTON AND DSNY COLLABORATION
FROM TRASH TO HIGH FASHION
Heron Preston, who has collaborated with Nike and Kanye West, made his fashion foray with a small collection for Fall/Winter 2017 developed in collaboration with New York City’s Department of Sanitation.
Fascinated by uniforms, and eager to make the earth a better and cleaner place, the Made in Italy Tees and fleeces with screen-printed DSNY branding and archival designs are made with upcycled and donated pieces from sanitation workers. The idea is simple – to transform discarded trash into quirky fashion garments.
Apparently, Preston’s environmental ethos was sparked during a vacation in Ibiza, when he brushed up with a plastic bag floating in the clear waters. Hence the idea to team up with an organization that keeps the waters and cities clean. His fashion passion, instead, is innate. Certainly, his is an alternative way to raise awareness on important nature-friendly issues.