EXCLUSIVE: SELETTI WEARS TOILETPAPER @ EXCELSIOR MILANO

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Characterized by a watery poppy-red backdrop, Excelsior Milano inaugurates a pop-up store dedicated to the buzzy collection of quirky, tongue-in-cheek tablewares, design objects and home décor elements brought to life by the longstanding tie-up between Toiletpaper magazine, the brainchild of artist Maurizio Cattelan and photographer Pierpaolo Ferrari, and Italian design house Seletti.

Showcased in a vibrant, eye-catching setting, complete with iconic pieces by Gufram, the Seletti Wears Toiletpaper range includes tabletops, home linens soaps, mirrors, candles, lampshades and table mats.

Their most distinctive trait? The selection of images from the Toiletpaper magazine replicated as a decorative motif on the items. Made with tin, oilcloth, melamine, porcelain and wood, they bring a subtle vintage touch while mirroring the pop spirit of the magazine: cheap and widespread, never limited.

“I have been a fan of Toiletpaper since the first issue and I immediately wished I could use those wonderful images for our products,” says Stefano Seletti, the artistic mind of the namesake brand. “I kept thinking how to take these pictures into the homes of our clients. It only took one meeting with Maurizio and Pierpaolo to create a connection between us and to share the idea of mixing democratic and familiar materials like tin and plastic with unexpected images.”

He also contends that its exclusive character “is not given by economic inaccessibility but by the intellectual audacity of those who choose to buy it.”

For his part, Maurizio Cattelan notes how “Right from the start we liked the idea that Toiletpaper was a label that could be applied to a broad series
of objects: magazines, books, plates, mugs and tablecloths. Pierpaolo and I are like sadistic scientists - everything that’s around us can be infected by the TP virus.”

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