Trust Karl Lagerfeld to generate buzz and desirability. The legendary designer will inaugurate a special Karl Ikonik accessories pop-up store in Excelsior Milano during Milan fashion week. Located on the ground floor, the colorful and eye-catching space showcases the new Karl Ikonik collection of bags and small leathergoods, plus lifestyle products such as passport holders, keychains and luggage tags. Playful, inventive and quintessentially Karl, the range reproduces Lagerfeld’s signature look via graphics featuring the designer’s hallmark black sunglasses, ponytail, leather gloves and tuxedo jackets.

The creative genius also lent his touch to the façade where dynamic, animated videos are projected on towering screens plastered from ground level to the fourth floor.

Italy is a key market for fashion-savvy consumers so it’s no surprise that Lagerfeld chose Excelsior Milano, of one the most exclusive, modern and innovative fashion hubs, for this project. The pop-up will stay open from Sept. 15 through October 9th.