EXCLUSIVE: THE NO COMPLY G-SHOCK GA-710GB LIMITED EDITION
AGAINST ALL ODDS
In the run-up to its 35th anniversary, G-SHOCK has introduced a limited-edition No Comply watch that seamlessly fits into the hall of fame of the brand’s most iconic styles. Created in one of G-SHOCK’s most popular color combinations - black and gleaming gold - the new timepiece is both tough and functional. Not to mention the fact that it is nearly indestructible thanks to the rule-breaking acumen of CASIO engineer Kikuo Ibe who developed the first G-SHOCK shockproof case almost 35 years ago.
For the record, each watch respects the “triple 10” benchmark by surviving a 10-metre fall, withstanding 10 bars of water pressure and offering 10+ years of battery life.
Supporting the launch is the No Comply campaign named after a popular skateboarding trick, one that also reflects G-SHOCK’s uncompromising attitude. No Comply, in fact, means no rules. Any self-respecting skateboarder knows this trick that hails from the sport’s old school roots.
Needless to say, G-SHOCK remains the number one choice for action sports because no matter how harsh the bail, your G-SHOCK will survive the fall.
Tic, toc. This new timepiece marks the beginning of count-down time for the world’s toughest watch brand that celebrates its 35th anniversary next year.