NOW NEW: THE ADIDAS FOOTBALL X DAVID BECKHAM CAPSULE COLLECTION
KICKING IN STYLE
Adidas Football has teamed up with soccer icon David Beckham for a new footwear collection that celebrates the twenty-plus year partnership between the German sports giant and the famous midfielder. To that end, the tie-up includes a remastered version of the Predator Accelerator, the boot that identifies a generation and that accompanied Beckham’s greatest on-pitch moments. “When I look back on the best moments of my career, the one defining theme ofbthem all is the adidas Predator. It has always been there, helping me play my best when it mattered most. That’s why when Adidas offered me the chance to design an updated version of the boot for on-pitch, in the cage and on the street, I absolutely jumped at the chance,” says David Beckham, who played a pivotal role in creating the collection. Beckham chose red, white and black as the key colors for this new venture.
Sam Handy, Vice President Product Design, contends that “Our limited-edition capsule collection releases are designed to pay homage to the rich history of Adidas while introducing modern technology that keeps pace with the requirements of peak performance. There are few more longer-standing partnerships in sport than David Beckham’s with Adidas and so working with David on his own footwear collection was something we were all extremely excited about. We know that these will be iconic products for so many fans and collectors.”
A companion throughout his stunning career, the Predator Accelerator is synonymous with the retired footballer’s peak moments, which the player stitched into the collar of each item of the collection.The three shirt numbers synonymous with Beckham’s career are marked on the heel of each shoe - 23 on the triple-white Stadium boot, 32 on the triple-black Street shoe and the famous number 7 on the triple-red Cage shoe. Even the lettering blends the original Predator typeface with Beckham’s name and number adding a modern twist to a classic.