NOW NEW: THE PUMA SUEDE TURNS 50
It’s celebration time at Puma which fetes the 50th anniversary of its super popular suede style next year. In the pipeline are a roster of new styles and high-profile collaborations that will pepper 2018. To kick things off, Creative Collaborator and Brand Ambassador Big Sean unveiled his very own Suede 50 sneaker that features a mid-cut silhouette in tan suede and knitted sock finished by Sean’s signature and Detroit branding.
Other key players ready to celebrate the iconic Suede 50th with their unique renditions are FUBU, Hello Kitty, Karl Lagerfeld, MCM, MAC, Bobbito Garcia, Filling Pieces, XO, Poggy, Pepsi, Jeff Staple, Swarovski, Barbie and Santa Cruz.
The Suede made its debut in 1968 quickly becoming a gamechanger in sport and culture, from track stars to trap stars, from basketball courts to b-boys’ cardboard.
The first to release from the Suede 50th Anniversary range are also the Bboy Fabulous and Rudolf Dassler styles.
For true icons, edge and desirability are hardly a question of age.