PUMA X HELLO KITTY

A VERY CUTE COLLABORATION CELEBRATING PUMA 50TH ANNIVERSARY

Celebrating his 50th anniversary in sports and fashion world, Puma Suede has joined forces with Hello Kitty, a pretty Japanese character who has inspired our kindness and adorned things like t-shirts, sneakers and much more for over 40 years. The lovely Suede collection represents Hello Kitty’s most iconic accessories, from the red bow-topped to her always ever present milk bottle. Every items of apparel and new Suede collection is carefully crafted with cheeky and bold colors, adorned with irreverent graphics and fun detailing, which make this collection uniquely and cool.

A highlight of this collection goes to the Suede Classic Shoes that balances the most beloved and signature elements of both iconic and recognizable brands. The capsule collection is completed with a supercute translucent backpack and gym sack adorned with collab logo detailing, and cap with a red translucent bill. The collection releases in-store and online at Excelsior on February 8.

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