HU HOLI POWDER DYE: ADIDAS BY PHARRELL WILLIAMS

FESTIVAL SATE OF MIND

A celebration of joy, peace, equality, Adidas and Pharrell Williams are gearing up to introduce a new collection inspired by the Indian Holi Festival. This is a very old hindu tradition known for the wildly colorful ceremony where colored powders are thrown into the air. On the day of full moon of the Palaguna month people celebrate the victory of the good over the evil. Also the Spring is beginning and on this day of celebration all people are supposed to be equal! The Hu Holi collaboration is a 'festival of colors' and good vibes, with one-of-a-kind pieces that are powder-dyed  in a swirl of pastel tones, a truly premium color execution. Pharrell took inspiration from this style of expression throughout the sneakers design process. Powerful pigments, contemporary design and Adidas well known expertise for a with one-of-a-kind pieces collection.