GRAB YOURS: THE ADIDAS DEERUPT

A TANTALISING WEB FOR GEN INSTAGRAM

Boldness and simplicity – the two words that best describe the Deerupt, the latest sneaker from adidas Originals. What makes this shoe a real head turner is the grid-like mesh that stretches across the upper then criss crosses the midsole, creating a sense of seamless netting.
The shoe’s name is a rough blend of the words ‘disrupt’ and ‘erupt’, though ‘evolution’ is perhaps a better description of the shoe’s origins. The design was inspired by vintage Adidas running shoes from the 1980s – mainly the New York runner and Marathon Training shoe, both of which featured mesh technology on the midsole.
The Deerupt is a snug-fitting sneaker with foam pockets moulded into the sockliner, providing subtle compression and hug-like support for the foot. Available in solar-bird red (an eye-popping marriage of solar red and bluebird), these kicks won’t go unnoticed on your social media feed. Indeed, the ‘toe-down’ design was conceived specifically to create the perfect look on Instagram.

 

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