IT’S A WRAP FOR STREETWEAR TIMEPIECES

HOT NOW: WATCHES BY ADIDAS X NIXON

When it comes to wrist decoration, what gets your head spinning – the classic analogue watch with its steel bracelet and retro simplicity or the 1970s-style digital timepiece with its Japanese quartz movement? Whichever makes you tick, adidas has you covered. In its new partnership with Nixon, the sportswear brand has created three watch designs that reflect the ever-growing relationship between sport and street culture, deftly catering to all tastes. The Process M1, with its unpretentious analogue face and six-link stainless steel bracelet, is a masterpiece of sleek understatement.

The Cypher M1 nails the utilitarian ‘field watch’ look with its bold 42mm case. The silver model features a pop of colour (blue or red) on the case which is mirrored in the seconds hand. Meanwhile, the Archive M1 is a piece of pure nostalgia, drawing inspiration from digital watches harking back to the 70s and 80s.

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