A WELCOME UPGRADE FOR THE HUMBLE T-SHIRT

LAUNCH: PLUS QUE MA VIE

When is a man’s t-shirt more than just a t-shirt? When it blends minimalism and easy living with first-class fabrics and sartorial elegance. This is the promise inherent in any top created by Plus Que Ma Vie, the Italian brand launched in 2013 to challenge the stereotypes of casual menswear.
Predominantly black, PQMV t-shirts and hoodies are made almost exclusively from high-tailoring natural fabrics. The label’s creators are passionate about finding the best technical textiles for their designs and are constantly experimenting with new fabrics. The result? Tops that look sharp and feel amazing.

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